What we're about
Hospitality, delivered with intention
Cream City Concepts runs three Milwaukee bars on Old World Third Street and Layton Avenue, plus catering.
What we run
Behind the bars are a catering kitchen, five short‑term rentals and five buses, all from one team: Oak Barrel, Who's on Third and Who's on Layton and the people who run them.
Our mission and vision
Cream City Concepts is part of the Cream City Collective, and every place we run answers to the same team.
Our mission
Premium hospitality, delivered with intention. Every guest. Every day.
Our vision
To be the most loved destination for unforgettable hospitality and genuine connection.
Six core values
Hospitality First
Make people feel welcome, seen and valued.
01
Disciplined Leadership
Lead with consistency, clarity and follow‑through.
02
Innovation with Purpose
Improve intentionally to raise the experience.
03
Growth Through Leadership
Develop ourselves and others by coaching.
04
Team First
What's good for one is good for all.
05
Accountability
Own outcomes and take action to improve.
06
Visit us
Oak Barrel Public House
Craft cocktails and elevated pub fare on Old World Third Street.
Who's on Third
Game‑day sports bar steps from Fiserv Forum.
Who's on Layton
Neighborhood sports bar near Mitchell Airport.
South side
Visit Who's on Layton (Who's on Layton)
More from the group
Cream City Catering
Weddings and events cooked at your venue.
3rd Street Retreat
Five short‑term rentals above Oak Barrel, sleeping 12 to 16 each.
Packers coach trips
A coach from our bars to Lambeau Field for Packers games.
Questions? Ask us
Text us, or see who runs our rooms, kitchen and buses.